Customization Options

Marya adapts completely to your school — your brand, your voice, your courses, your hours

Total Flexibility

Every aspect of Marya's behavior, knowledge, and communication style can be customized to match your school perfectly. Here's everything you can configure:

🎨 Branding & Identity

Make Marya represent your school's unique character

Agent Name

Choose any name for your AI assistant. It doesn't have to be "Marya" — pick something that fits your brand.

Examples: Maria, Sofia, James, Emma, your school's mascot name, etc.

Organization Details

Your school name, contact information, website, location, and description.

Used in: Email signatures, responses about your school

Email Signature

How your agent signs emails — full name, first name only, role, contact details.

Example: "Maria" 80% of time, "Maria Santos" 20% of time

💬 Communication Style

Define how your agent communicates with students

Tone & Personality

Warm & enthusiastic? Professional & formal? Friendly & casual? You decide.

Options: enthusiastic, professional, warm, supportive, friendly, formal, casual, helpful

Common Phrases

Specific phrases your agent uses when opening emails, closing, asking questions, or creating urgency.

Example: "That's a great question!" or "Students love our Friday-free schedule!"

Response Length

Prefer brief, punchy responses or detailed, comprehensive ones? Set max response length.

Range: 200-500 words per response

Guidelines

Specific instructions like "Always mention our Friday-free schedule" or "Never use exclamation marks".

Example: "Emphasize cultural immersion in every response"

📚 Knowledge Base

Everything your agent knows about your school

Courses & Pricing

All your programmes, durations, schedules, and prices. Updated monthly included in your plan.

Example: General English €200/week, IELTS Prep €250/week

Accommodation Options

Homestays, residences, hotels — what you offer, prices, what's included.

Example: Host family €180/week half-board

Special Offers & Promotions

Current deals, early bird discounts, group rates. Change monthly with your included update.

Example: "Book 8 weeks, pay for 7! Valid until March 31st"

Frequently Asked Questions

Answers to visa questions, start dates, what's included, cancellation policies, etc.

You provide: Your actual FAQs, we format them

Unique Selling Points

What makes your school special? Location, methodology, success rates, unique programmes.

Example: "Only school in Ireland with travelling programmes"

Contact Information

Phone numbers, email addresses for different departments, office hours, WhatsApp.

Example: Bookings: info [at] school [dot] com

⚙️ Technical Settings

Configure when and how your agent works

Business Hours

What days and hours does your agent work? Set to match your school's schedule.

Example: Monday-Friday 8am-9pm, or Monday-Saturday 9am-6pm

Timezone

Your local timezone ensures accurate hour references in responses.

Example: Europe/Dublin, Europe/Madrid, America/New_York

Email Check Frequency

How often does the agent check for new emails? Default is every 13 minutes.

Range: Every 5-20 minutes (13 min recommended)

Languages Supported

Currently: English, Italian, French, Spanish, Brazilian Portuguese. More languages on request.

Future: German, Russian, Chinese, Japanese, etc.

📅 Follow-Up Behavior

Configure automatic follow-ups to maximize conversions

Follow-Up Timing

When should follow-ups be sent? Customize both the first and second follow-up timing.

Default: Day 3 and Day 10
Customizable to: Day 2 and Day 7, or Day 5 and Day 14, etc.

Follow-Up Messages

The tone and content of follow-up emails. Can be more gentle or more direct.

Styles: Gentle reminder, helpful check-in, create urgency

Enable/Disable

Turn follow-ups on or off entirely, or enable only first follow-up.

Options: Both on, only first, disabled

Opt-Out Detection

Phrases that stop follow-ups automatically (e.g., "not interested", "already booked").

Customizable: Add your specific opt-out phrases

📋 Booking & Forms

Streamline your enrollment process

Booking Form

Upload your registration/application form. Marya attaches it when students express interest in booking.

Format: .docx, .pdf (your existing form works)

Booking Trigger Keywords

Words/phrases that indicate student wants to book: "register", "proceed", "sign up", etc.

Customizable: Add phrases in all your supported languages

Completed Form Forwarding

Where should completed registration forms be sent? Your booking team email.

Example: info [at] school [dot] com

Booking Confirmation Message

What does Marya say when attaching the form? Customize this note.

Example: "Wonderful! I've attached our registration form..."

🔍 Monitoring & Control

Stay informed and maintain quality

Monitoring Email

Receive a copy of EVERY email exchange. Review what Marya sends in real-time.

Example: info [at] school [dot] com or your personal email

Review Mode

Marya drafts responses but doesn't send them. You review and approve each one manually.

Use during: Setup period, or permanently if you prefer

Auto-Send Mode

Marya sends responses automatically. You still get monitoring copies but no approval needed.

Toggle: Switch between review and auto-send anytime

Interaction Logs

Complete history of all exchanges: who, when, what was asked, what was answered.

Accessible: Via web dashboard or downloadable reports

Ready to Customize